Kernel is an opinionated naming studio for decisive brands. We use an intuitive client discovery and a methodical creative process to develop successful brand names in weeks, not months. We create 3 top names in 3 weeks. You choose the one.
Bad Names Can Kill *
bad names can kill *
Bad Names Can Kill *
Kernel creates great names.
A good name alone doesn't guarantee success, but the wrong name is hard to overcome.
Kernel taps the core of your brand to create a name that's memorable and meaningful.
Kernel is streamlined naming for decisive people.
We create 3 top names in 3 weeks.
You choose the one.
There are other paths to a good name
Create it yourself (free).
Plenty of companies have stumbled into a great name. You know your brand better than anyone, but you may not know as much about how to construct a successful name.
Hire a big agency (tens of thousands).
The big branding agencies have armies of creatives to offer hundreds of options over a months-long process. If you want an infinite idea generator, this is for you.
Kernel Naming finds you the perfect one
Kernel is an opinionated naming studio with a radically simple process. We launch with a rapid intuitive client discovery. We explore endless possibilities of sounds and meanings so you don’t have to. In 3 weeks, we present our curated list of 3 top names. You choose the perfect one.
We use a methodical creative process and deep cultural knowledge to create names rooted in linguistic, metaphorical, and historical context. Kernel builds names that are memorable and meaningful.
Our terms are simple and transparent
For $7,800 we develop 3 names in 3 weeks. You choose the one.
- We start work with a $2,100 deposit.
- Each option includes the name derivation, trademark review, relevant foreign language meanings, and url availability.
- If we don't find the right name, you walk away and pay nothing more.
Behind Kernel
Every Kernel project is led by principle and founder, Alyssa King. Alyssa has 15 years' experience in content and communication and a lifelong obsession with books, stories, and words. While serving as a branding specialist at a Denver nonprofit, she realized a love and talent for naming that she built into Kernel Naming Studio.
read a case study
What if Bing had gotten a better name?
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